Just this morning NC State Football’s official twitter put out a couple cryptic tweets that had Wolfpack fans on the edge of their seat. Here they are.

It’s a bittersweet day for us.

Actually it’s a pretty sad day.

More later … it’s hard to talk about it now.

” src=”https://s.w.org/images/core/emoji/2/svg/1f622.svg”>” src=”https://s.w.org/images/core/emoji/2/svg/1f622.svg”>” src=”https://s.w.org/images/core/emoji/2/svg/1f622.svg”>” src=”https://s.w.org/images/core/emoji/2/svg/1f622.svg”>” src=”https://s.w.org/images/core/emoji/2/svg/1f622.svg”>” src=”https://s.w.org/images/core/emoji/2/svg/1f622.svg”>

— NC State Football (@PackFootball) December 8, 2016

and then this…

Let’s just say … it’s the end of an era.

— NC State Football (@PackFootball) December 8, 2016

What the heck was going on? Did Dave Doeren resign? Did some other coach take another job? Is Debbie Yow stepping down? Is someone heading to the NFL early?

False alarm Pack fans, it looks like for some reason @PackFootball was trolling a slow release of their web series “You Don’t Know Jack” with Jack Tocho.

We knew it couldn’t last forever, but we’ll always have our memories (and @YouTube )

The final episodehttps://t.co/7utU0YLWBw

— NC State Football (@PackFootball) December 8, 2016

From a marketing standpoint, well played. Look, we’ve never run an article on “You Don’t Know Jack” and today we did. From a fan loyalty standpoint, I’m not so sure. Either they got someone new running that twitter who doesn’t know just how fragile NC State fans are with their emotions, or someone just woke up today with a cold, cold heart.