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NC State athletics is taking their marketing and branding seriously, pays off with #3 on national watch list



As NC State fans, we love to see our school represented in a good light. However,  before Debbie Yow arrived on the scene and revamped NC State Athletics marketing arm, things were pretty bleak.

NC State Athletics marketing and design were well behind the times when it came to digital strategy and simply missed the mark with just about everything they put out. (It was one reason we decided to start back in the day. We felt like, if no one was going to create a modern NC State online experience, then we’d at least try.)

That changed 8 years ago when Yow came into the fold. We don’t know the inner-workings, but suddenly things started to shift. got a facelift, the video intros took a huge step up, marketing campaigns became more visible and design started to be taken seriously anywhere NC State Athletics was putting out content. In a world where (like it or not) online presence matters, suddenly NC State was becoming relevant.

If you haven’t noticed, we put together a few examples for you…

Here is some pregame hype material…

Here is their “offer pack” they send to recruits…

Here are some of their postgame graphics…

Also throw into the fold that they are producing their own docu-series for both football and basketball which are being nominated for awards.

This investment into creative and marketing isn’t going unnoticed. NC State was recently ranked #3 nationally for ‘best college-athletics creative teams to watch”

And now that the creative is there, NC State is investing in reaching the masses with it. Over the past few days, we’ve noticed NC State draped all over Raleigh-Durham.

Here are NC State’s new banners at the RDU airport…

And here is one of the 150 banners spanning from North Hills to downtown Raleigh (Glenwood South).

Actually, NC State also hung giant banners (visible from Karmanos Dr.) down the East Side of Carter-Finley and had all banners around PNC & CFS complex redone. They’ve also done some work at Dail Basketball lobby, Reynolds Coliseum and have projects on the horizon for Murphy Center, baseball, and tennis.

NC State is finally taking branding and marketing seriously and it’s paying off in a big way. Raleigh is the home of NC State and everyone in this city should know that. Thanks to the Wolfpack’s new focus on high-level creative and marketing reach, it’s starting to become pretty apparent.

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NC State News

Board of Trustees Approves New Contract for Boo Corrigan



RALEIGH, NC — The NC State Board of Trustees has approved a new contract for Director of Athletics Boo Corrigan, who has served in that role since April 2019. His contract will now run through June of 2029.

During Corrigan’s tenure, NC State Athletics has excelled in its mission to ‘strengthen the Pack through the development of think and do student-athletes. Competitively, the Wolfpack has posted back-to-back top 20 finishes in the Learfield Directors’ Cup, which measures all-sport success. NC State’s No. 19 ranking following the 2022-23 athletic year marked the first time the Pack has finished in the top 25 in three consecutive years and was the third-highest final ranking in school history.

“Under Boo’s outstanding leadership, NC State Athletics is experiencing new levels of competitive, academic, and financial success,” said Chancellor Randy Woodson. “We are fortunate to have such an experienced and well-respected leader to help us navigate through the ever-changing landscape of college athletics.”

Since he arrived in Raleigh, NC State has won 16 ACC team championships – three more than any other league school during that time frame. Women’s cross country has brought home three consecutive national titles, with its 2021 championship marking the first NCAA title ever by a Wolfpack women’s team and the school’s first national team title in any sport since 1983.

In 2022-23, the Wolfpack won a combined total of 37 individual and team titles on the conference and national levels. Four NC State teams won ACC titles in 2022-23 (cross country, men’s swimming, wrestling, and women’s tennis), while six teams finished in the top 10 nationally. NC State was one of just eight Division I schools to advance to the postseason in all of its “Big Four” sports: football, men’s basketball, women’s basketball, and baseball last year.

The Wolfpack has also excelled academically. NC State registered a 993 in the most recent Academic Progress Rate (APR), the highest mark in school history. Ten teams earned a perfect 1000, while 19 teams boasted marks above the national average for their sport.

“I appreciate Chancellor Woodson and the Board of Trustees for their continued trust and support and to our coaches, staff, and student-athletes who work tirelessly every day to strengthen our Pack,” said Corrigan.

The student-athlete and fan experience has been greatly enhanced under Corrigan by improvements to the Wolfpack’s facilities, which include new nutrition centers in Weisiger-Brown and the Murphy Center; renovations to the Case Academic Center, the football weight room, and the Dail Center’s player lounge for men’s basketball; locker room renovations for women’s track and field/cross country, women’s basketball and wrestling; new field surfaces at Dail Soccer Stadium and Doak Park; and, of course, the new video board and sound system at Carter-Finley Stadium, which is one of the largest in the nation. There are also ongoing improvements to baseball’s home, Doak Park, in process.

Under Corrigan’s veteran leadership, annual giving increased 13 percent year-over-year this past academic year, with nearly 1,000 new donors joining the Wolfpack Club.

Corrigan was named a Cushman & Wakefield Athletics Director of the Year for 2022. It marked the second time in six years that Corrigan was honored, as he was named a 2017 Athletic Director of the Year by the National Association of Collegiate Directors of Athletics while he was the leader at Army.

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NC State News

NC State is a Top-25 Public School Nationally According to Forbes



Forbes just released their annual rankings of Top Public and Private Universities across America. Our beloved North Carolina State University is the 25th ranked Public University in the land. For context, there are close to 2,000 public universities in the United States.

1. California
3. University of San Diego
4. Michigan
5. University of California, Santa Barbara
6. Washington
7. Florida
8. Virginia
9. Illinois
10. Texas
11. North Carolina
12. Georgia Tech
13. Maryland
14. University of California, Davis
15. Wisconsin
16. San Diego Stat3e
17. Rutgers
18. Texas A&M
19. Purdue
20. Binghamton
21. Georgia
22. Florida State.
23. University of California, Irvine
24. Michigan State
25. North Carolina State


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NC State News

NC State Athletics Unveils the 2022-23 Wolfie Awards



The NC State Athletics Department gathered at James T. Valvano Arena at Reynolds Coliseum for the 2023 Wolfie Awards on Monday night. The gala showcased the best of Wolfpack Athletics over the past calendar year.

Katelyn Tuohy (women’s cross country/track & field) and Christopher Dunn (football) were honored with the H.C. Kennett Award, which is the highest athletic award at NC State that is given annually to a superior student-athlete who demonstrates the finest attributes of good sportsmanship and team play.

Tuohy, an individual national champion in the cross country 6K, indoor track 5,000-meter and indoor track 3,000-meter, helped lead NC State to its second straight national championship in cross country and its highest final ranking (No. 6) in women’s indoor track & field in program history. Tuohy was named the USTFCCCA Southeast Region Women’s Indoor Track Athlete of the Year and the ACC Cross Country Scholar Athlete of the Year.

Tuohy set the NCAA record for the indoor 3,000-meter with a time of 8:35.20. She also set the NCAA record for the indoor mile with a time of 4:24.26. She ranked first in the country for the mile, 3K and 5K leading into NCAA Indoors where she claimed two individual national championships.

Christopher Dunn, the winner of the 2022 Lou Groza Place-Kicker Award, became the NCAA career leader in field goals (97) and ended his career ranked second in kick scoring (491 points) after a sensational final season with the Wolfpack. Dunn missed just one kick (28 of 29) the entire season and led the nation in field goals per game.

Dunn owns three of the top four field goal streaks in school history and connected on all 200 of his career PAT attempts – another new school record. He also earned the football team’s Governor’s Award for MVP.

NC State also recognized its All-Americans and Academic All-Americans across all sports, as well as the MVPs for each team. The winners for the Wolfpack’s yearly awards are as follows:

Rookie of the Year
Awarded to a male and female freshman that has had a significant impact on their team’s competitiveness.

  • Luca Staeheli, Men’s Tennis: Luca Staheli helped lead NC State to a 20-10 record as a redshirt freshman, finishing with an 18-8 overall record and 6-1 ACC record in singles play. He was also named the ACC Freshman of the Year for his play.
  • Priska Nugroho, Women’s Tennis: Priska Nugroho helped lead the Wolfpack to a 26-6 record and an NCAA Elite Eight berth as a true freshman. She was tabbed the program’s first ACC Rookie of the Year after finishing with a 22-6 record in singles in dual-match play. She also finished with a 25-3 record in doubles play.

Comeback Player of the Year
Awarded to the student-athlete who has overcome significant or prolonged injury or illness to provide a major contribution to their team.

  • Chloe Negrete, Gymnastics: Chloe Negrete tallied 26 podium finishes, including 14 first-place finishes, in just 36 routines completed in 2023. She was the only gymnast in EAGL ranked in the top five in three separate events in the National Qualifying Score (NQS). Negrete missed the entire 2022 season after rehabbing and recovering from a torn Achilles.

Heart of the Pack Award
Presented to a male and female student-athlete who demonstrates the attributes of being a good teammate, giving great effort, having an exceptional attitude and being mindful of themselves and others.

  • Kendall Edwards, Men’s Soccer
  • Meredith Robinson, Gymnastics

Kay Yow Award
Presented by the Wolfpack Club to a female student-athlete who exemplifies outstanding academic achievement, athletic achievement, community service and a true spirit of teamwork.

  • Chloe Negrete, Gymnastics

Chris Combs Award
Presented by the Wolfpack Club to a male student-athlete who exemplifies Chris Combs through a lifetime love and passion for their sport, great team leader and ability to stay strong through adversity.

  • Grant Gibson, Football

ACC Scholar Athlete of the Year
The nominees for this award must be in an ACC sponsored sport and in their last year of athletic competition.  The ACC Scholar Athlete of the Year will be awarded to the student-athlete who achieved at the highest level both academically and athletically.

  • Gavin Gaynor, Men’s Track & Field/Cross Country
  • Allie Hays, Women’s Track & Field/Cross Country

Individual Performance of the Year
Awarded to a male and female student-athlete that had an outstanding performance in a competition.

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NC State News

ACC Commissioner Jim Phillips Sticks up for NC State at ACC Tipoff



The ACC Tipoff has been going on in Charlotte the past two days, and to kick things off, Commissioner Jim Phillips spoke about a variety of topics, but on two occasions he went out of his way to go to bat for NC State.

When talking about how well the ACC did in the Women’s NCAA Basketball Tournament, Philips went out of his way to address the fact that #2 seed NC State had to play #1 UCONN in the Elite Eight…in Connecticut.

“Two of our eight teams last year were No. 1 seeds, four advanced to the Sweet 16, and we were the only conference to have at least three teams in the regional semifinals in each of the last eight NCAA Tournaments. Louisville and NC State each reached the Elite 8, and Louisville advanced to the Final Four.

I won’t say anything about where they sent NC State either this morning.”

At another point, he was addressing the need to expand the NCAA Tournaments, and he specifically spoke to the fact that the Wolfpack Baseball team was snubbed last year, being left out.

“But baseball, I certainly felt like we had several teams that should have gotten in, and in baseball, the team that the committee indicated was the last team in won the National Championship.

I look at NC State in that example where they deserved to be in.”

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