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NC State athletics is taking their marketing and branding seriously, pays off with #3 on national watch list

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As NC State fans, we love to see our school represented in a good light. However,  before Debbie Yow arrived on the scene and revamped NC State Athletics marketing arm, things were pretty bleak.

NC State Athletics marketing and design were well behind the times when it came to digital strategy and simply missed the mark with just about everything they put out. (It was one reason we decided to start PackInsider.com back in the day. We felt like, if no one was going to create a modern NC State online experience, then we’d at least try.)

That changed 8 years ago when Yow came into the fold. We don’t know the inner-workings, but suddenly things started to shift. GoPack.com got a facelift, the video intros took a huge step up, marketing campaigns became more visible and design started to be taken seriously anywhere NC State Athletics was putting out content. In a world where (like it or not) online presence matters, suddenly NC State was becoming relevant.

If you haven’t noticed, we put together a few examples for you…

Here is some pregame hype material…

Here is their “offer pack” they send to recruits…

Here are some of their postgame graphics…

Also throw into the fold that they are producing their own docu-series for both football and basketball which are being nominated for awards.

This investment into creative and marketing isn’t going unnoticed. NC State was recently ranked #3 nationally for ‘best college-athletics creative teams to watch”

And now that the creative is there, NC State is investing in reaching the masses with it. Over the past few days, we’ve noticed NC State draped all over Raleigh-Durham.

Here are NC State’s new banners at the RDU airport…

And here is one of the 150 banners spanning from North Hills to downtown Raleigh (Glenwood South).

Actually, NC State also hung giant banners (visible from Karmanos Dr.) down the East Side of Carter-Finley and had all banners around PNC & CFS complex redone. They’ve also done some work at Dail Basketball lobby, Reynolds Coliseum and have projects on the horizon for Murphy Center, baseball, and tennis.

NC State is finally taking branding and marketing seriously and it’s paying off in a big way. Raleigh is the home of NC State and everyone in this city should know that. Thanks to the Wolfpack’s new focus on high-level creative and marketing reach, it’s starting to become pretty apparent.

NC State News

NC State Names Holmes Hall After 1st African-American Graduate & ACC Athlete

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Today NC State changed the name of University College Commons to Holmes Hall in honor of Irwin Holmes, the first African-American to earn an undergraduate degree.

Holmes proudly walked across the graduation stage on May 29th, 1960, with a degree in electrical engineering in hand.

Not only was Holmes the school’s first African-American graduate, he was also the ACC’s first African-American athlete, playing tennis and running indoor track.

In 1960, Holmes became co-captain of the Tennis team, becoming the 1st African-American captain of a varsity team in ACC history.

Truly a remarkable story.

The legendary Tim Peeler broke it down in story form here.

 

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NC State News

Check Out This NC State Themed Corn Maze!

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The Granville Haunt Farm has raised the bar of what it means to be an NC State fan.

Grey Blackwell, who graduated from NC State’s College of Design in 1992, runs the Haunted Corn Maze in Granville County every year, and this year the maze is also a shrine for all Wolfpack fans to experience. As you walk through the haunted maze, you are walking through the shape of the Tuffy head logo, the block “S” logo, and the word Wolfpack.

A company from Idaho designed the maze to fit the space and then arrived in August with two small John Deere tractors equipped with GPS to direct them where to cut. It took them about a half a day to make Tuffy appear in Blackwell’s corn field.

“It’s an agri-tourism event, so it made sense for NC State to be part of it,” says Blackwell, who has season tickets to NC State football games.

(NCSU)

With Fall getting in full swing, you should take a trip out to the Granville Haunt Farm. Prices start as low as $10 for individual attractions, and it’s right under an hour drive from the Raleigh area.

Check out their website here, and you can buy tickets before you go.

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NC State News

The tunnel under Trinity Rd is complete, Will allow fans to walk from tailgate to Carter-Finley

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As you’ve probably heard, NC DOT has been working on an underground tunnel that connects one of the main NC State tailgating lots to Carter-Finley Stadium.

Well, that tunnel is now complete and ready for use during this weekend’s game. This means Wolfpack fans can have fun at their tailgate and not worry about getting mowed over by a car while trying to cross Trinity Rd (one of the main arteries to the stadium). Here is a sneak peek at what it looks like, thanks to Wolfpack podcaster/journalist James Curle.

The tunnel is located near the intersection of Trinity Rd and Youth Center Dr.

Not only does this keep pedestrians heading to the game safe, but it also allows traffic to flow without having to yield for pedestrians every 3 minutes near that intersection.

The completion comes at the perfect time as NC State has two home games in a row before the NC State Fair takes over the lots.

** Image courtesy of James Curle. Speaking of James, he’s been creating NC State content since 2011 and he’s always done a high-quality job. If you’ve been a fan of his over that time, make sure you throw him a few bucks for a 6-pack soda.

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NC State putting on big party for The Brickyard’s 50th birthday this Saturday!

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If you went to NC State then you’re obviously familiar with the Brickyard, but do you know its story?

Before it was actually made of bricks, it was a bunch of “warped planks sitting atop the muddy red quagmire that separated the old Erdahl-Cloyd Student Center from the shiny cylindrical marvel called Harrelson Hall that rose near the railroad tracks on NC State’s main campus. (NCSU)

**Note: Harrelson Hall was the first cylindrical building built on a college campus in the United States, however, it was torn down a few years ago because it was sinking. What it once stood is now a raised park.

In 1966, NC State decided it was time to do something a little more permanent and they started paving the area with red and white brick. They dubbed the area “University Plaza” but everybody just called it ‘The Brickyard.’

The Brickyard became a central gathering place for students. It was where they congregated, grabbed lunch, studied on a nice day, or just relaxed. It was where they celebrated and where they protested. It became a big part of the NC State college experience, so much so that when they graduated students would steal a brick as a memory of their time in Raleigh.

If you went to NC State, then you are part of this history. So make sure you join the alumni association and NCSU Libraries as they host the Brickyard’s 50th birthday party this Saturday (Sept. 22) from 10 am to noon. (meaning you can attend and still get home to grill-out before watching NC State vs. Marshall at 7pm.

Attending will cost you $5 if you’re a member of the alumni association and $10 for non-members. Kids are free. You can register here.

Here is a list of what they will have going on…

We hope to see you out there!

 

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