What is the key to every NC State fan’s heart?

It’s an unabashed, uncensored rant from their coach on being sick and tired of being treated as ‘not good enough’ or ‘not tough enough.’ These rants connect best after a big “I told you so” win.

It wasn’t long ago that Dave Doeren was on the hot seat with Pack fans. Half liked him, half didn’t. But then he started to realize that self-censoring wasn’t getting him anywhere. Politically correct takes weren’t really doing his job security any favors. So the real Dave Doeren showed his face.

He channeled the fanbase when he took a swing at UNC…

He shot back at the media when he called out Steve Smith by name for taking a cheap shot at NC State’s football program, calling State ‘just a basketball school’…

State fans loved every minute of it, dubbing this new unfiltered Dave Doeren ‘Salty Dave.’

The funny thing is, as soon as Dave removed the filter, so did his players. NC State players started sounding off a little bit about their frustration with being set up as ‘second fiddle’ in almost every national media narrative focused on the Triangle.

In a way, they started writing checks with their mouth, and when you have the gall to write those, you better be able to cash’em.

It seems that change in posture by Dave filtered through his program. He had recruited guys that had the same mindset as him, but now they were off the leash and able to show who they really were.

I think that is the difference between this year and years past. I think that’s a big reason you’re seeing NC State football begin to show signs of braking through nationally, and why you’re seeing players from all over the country signing up to play in Raleigh.

What you’re seeing within the NC State football program is the re-emergence of unfiltered sport. It’s celebrating competition and encouraging passion. This is why kids play the game.

Over the past 10-15 years it’s been watered down. Players have been forced to go through classes on dealing with the media and ‘saying the right thing.’ It’s dumbed-down rivalries, it’s stripped the personality from the game and it’s taken some excitement away.

Part of the entertainment of sports is the team element, where people with different backgrounds, different demeanors and different ways of communicating, come together to achieve a common goal. And for fans, we get to watch it all take shape and play out.

Maybe NIL has helped take the reigns off. Maybe kids being in charge of their own brands have helped bring us to this moment and maybe the addition of the transfer portal has taken some heat off coaches needing to always say the right things so they don’t rub a recruit’s parents the wrong way. I’m not sure, but suddenly we’re seeing a different side of players and coaches here at NC State.

We’ve had Elliot Avent for years, and he’s just a throwback who has been speaking his mind from the get-go. Baseball has been pretty successful as of late at NC State. Now, suddenly Salty Dave appears and Football starts seeing real success. And just two nights ago, Kevin Keatts finally got in on the action (meanwhile his team is 5-1 in conference and 13-4 overall)…

“I’m tired of this shit. I’m tired of people talking about how we ain’t tough enough.”

Kevin Keatts won’t be hitting up Dave Doeren’s bourbon stash tonight but he’s just as fired up after #NCState‘s comeback win over Wake Forest. pic.twitter.com/nil4GGhTDl

— Jordan Crammer (@JordanCrammer) January 17, 2024

This is a Kevin Keatts we haven’t seen in the media. Keatts is usually smiling, joking, pretty PC most of the time. Tuesday night however, he seemingly had enough.

Keatts was tossed midway through the first half after straight-up losing it after a no-call on a fast break. He walked on to the court and laid into the official, getting a technical. But instead of heading back to the bench, he stayed on the court, making it clear that he was ready for them to send him to the locker room.

They did that, but NC State responded with a comeback win, and in his press conference, a masked Kevin Keatts said his piece. And judging by the responses from fans, it was exactly what they’d been wanting.

What made him snap?

Maybe it was the fact that he’s off to his best ACC start of his tenure, yet the media has barely said a thing and a faction of the fanbase still wants to go a different direction?

Maybe it was the mask?

Whatever the case, NC State fans loved it and want to see more of it. ‘Kind Kevin’ was nice for the first 6 years, but I think we can all agree that ‘Cranky Keatts’ is more on-brand for this fanbase.